It's been quite a journey, which all started with me and Jeff sketching out new logo ideas at Christmas for The Sleeping Storyteller, based on feedback from the children at Brynnau Community Primary School, who fell in love with Angharad, my old Welsh Rag doll.
The Head, my lovely friend Vanessa Mccarthy, kindly suggested that I place more of an emphasis on Angharad in the stories and I took this on board, giving us the idea to base our logo designs on Angharad.
I then took our sketches to C'aer Felin Community Primary School to an Author's User Group that I had set up and they kindly gave me some important feedback, advising me to keep everything hand drawn rather than graphics of photographic. They chose the sketched artwork over the graphic design or photographic representation.
I then double tested this response at Penygaer Community Primary School, whose feedback was the same.
And I go to these lengths because it feels really important that a Book Company focused on Storytelling & Mindfulness for Children, needs to empower children mindfully, at its very core philosophy, as well as in each of the decisions made along the journey about content & design.
You can see the full Child Led Feedback Report at my website when it launches on World Book Day March 7th ... be sure to pop by ...